Watchibia
About
(the project)
( The client )
Watchibia is an innovative startup based in Switzerland. The brand creates smart watch straps that pair with luxury watches to track wellness seamlessly without compromising style.
( The task )
Create full visual packaging to prepare Watchibia for product presentations to potential investors and customers, conveying passion for innovation and strive for precision and quality.
Key ideas
(concept)
01
( Tradition Meets Innovation )
Watchibia strap is a unique cutting-edge product that was created to exist in unison with traditional luxury watches. In presenting the brand, it was crucial to show both sides: tech and tradition.
The connection of the two can be seen all throughout the brand image: confident circles with antique serifs in the logo, the expressive font combo pairing the old and the new, classic composition combined with modern rounded shapes.
The connection of the two can be seen all throughout the brand image: confident circles with antique serifs in the logo, the expressive font combo pairing the old and the new, classic composition combined with modern rounded shapes.
02
( Swiss Precision )
With Switzerland’s reputation for utter quality and long-standing tradition of watch making, Watchibia’s country of origin plays an important part in its brand image. In website design, we make subtle but strong connections: a hero image with snowy mountain peeks, a symbol alluding to the Swiss flag in buttons.
03
( Timeless Elegance )
Watchibia is tailored to people who appreciate the quality of high-end watches and want to maintain their classic look while adding on a tech component. In brand’s visual representation, we aimed at evoking the sense of finesse with sophisticated fonts, cool tranquil colors, and high quality imagery.
04
( Quiet Companion )
Watchibia strap is not your usual health tracker: it won’t tire you out with insistant nudges for activity — instead, it will softly support you in bettering your lifestyle.
In creating content and copy for the website, we opted for images of relaxed happy customers, as well unobtrusive language describing Watchibia functionality to create a sense of care and attention.
In creating content and copy for the website, we opted for images of relaxed happy customers, as well unobtrusive language describing Watchibia functionality to create a sense of care and attention.
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