Kultiveret

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( year )

2025

( time spent )

3,5 months

( services )

web design + web development

About

(01)

( The client )

Kultiveret — a Cultural Travel Atelier in Copenhagen, Denmark, organizing unique travel experiences with full immersion into the local culture

( The task )

Create an authentic website to present Kultiveret on the web and convey sophisticated expertise, tailored approach, and the ability to introduce travelers to the true essence of Denmark

Key ideas

(02)

( Authenticity and sophistication )

Kultiveret’s offerings are highly tailored and built for the experienced travelers and connoisseurs of art, history, culture. The website’s aesthetic, visual content, tone of voice speak to a selected clientele — those open to explore, immerse, appreciate.

( Experience portals )

The Hero Screen of the website is based on the idea of portals: each picture is an interactive door to a category of Kultiveret’s offerings. Every portal presents a new way to discover Denmark: through history, design, cuisine, and more — and motivates our users to explore the country together.

( Total immersion )

From the very beginning, users can imagine themselves on a journey to Denmark: sounds of Copenhagen in the background, large film-style photographs and a video of cyclists swooshing by, colors evoking the images of Scandinavia. One step to making this come true — booking an experience with Kultiveret.

( Engaging interaction )

Going through Kultiveret’s offerings is a journey in itself: images on category pages serve as eyelets providing a glimpse into each experience, category menu allows for smooth and satisfying transition between ways to discover the country. The more our users journey through the website, the more they find of what they like — and the more motivated they are to book.